About Myself

I’m a social-first producer and content creator with experience developing fast-turn digital content across branded, commercial, and editorial environments. My background spans video production, content strategy, and creative operations, with a focus on producing platform-native storytelling designed to engage modern audiences across social and digital platforms.

Most recently, I led content production for multiple consumer brands across Meta, Google, and Amazon. overseeing weekly creative output, coordinating remote creatives, and supporting multi-channel campaign execution. My work contributed to measurable brand growth, including a 48% increase in net sales alongside a 40% reduction in ACOS on our shopify platform through stronger creative performance and content strategy.

Previously, I produced high-volume social and commercial content at LBA Leagues, where I managed editorial workflows, led creative teams, and developed interview-driven and promotional video content under tight deadlines. Earlier in my career, I worked as a cinematographer and editor at Studio 27 and supported production for Condé Nast’s Bon Appétit YouTube team.

Across every role, I’ve focused on creating visually strong, audience-driven content while maintaining the speed, organization, and collaborative mindset required in fast-paced production environments. My experience spans development, field production, editing, motion graphics, and content coordination — with a strong understanding of how creative execution supports broader marketing and audience goals.